Viasat — Founding Creative Leadership

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I joined Viasat in 2008 as a Graphic Designer, helping establish and grow the internal design function during a period of rapid expansion.

Over more than a decade, my role evolved alongside the organization — from hands-on design execution to senior-level creative leadership — supporting nearly every aspect of brand communication while helping grow the design team from three to nine designers.

Titles Held: Graphic Designer → Senior Visual Designer (In-house)
Tenure: 2008–2021
Team Growth: 3 → 9 designers

I reported to the Creative Director while operating with a high degree of autonomy and trust. As responsibilities expanded, I led creative execution across complex projects — setting design standards, guiding and reviewing work from other designers, and partnering closely with marketing and executive stakeholders to ensure consistency and clarity across a wide range of brand touchpoints within a highly technical, engineering-driven environment.

• Annual reports and high-stakes corporate communications 
• Brand systems and printed collateral at scale
• Trade show and experiential design
• Photography direction and visual storytelling
• Senior design leadership, mentorship, and quality control
• Cross-functional collaboration with marketing, communications, and executive teams

In the final phase of my tenure, I transitioned out of full-time employment but was asked to maintain an ongoing creative relationship. During this period, I supported branding efforts through a company-wide rebrand and later contributed to social media and brand rollout work — providing continuity, institutional knowledge, and senior creative support during a period of organizational change.

Having spent over a decade inside a complex organization, I understand how design decisions are made — and where they break down. Working closely with a Creative Director while being trusted to execute at a high level shaped my ability to operate as a consultant who brings both strategic thinking and practical judgment.

Clients hire me because I can:

• Step into established teams and elevate work quickly
• Translate complex, technical content into clear communication
• Balance brand vision with operational constraints
• Collaborate effectively with creative leadership and executives
• Deliver work that reflects internal realities, not just external polish